Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c1997Description: 560 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	PN 1590 .M27 K674S (Browse shelf(Opens below))	Available	201009210185

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Includes bibliographical references and indexes

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