The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity / Nathalie Laidler-Kylander and Julia Shepard Stenzel.

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TextPublication details: San Francisco, Calif. : Jossey-Bass, 2014.Edition: First edDescription: 214 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD62.6 L342B 2014 (Browse shelf(Opens below))	Available	2015000002689

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Includes bibliographical references and index.

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