What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : FT Press, c2008Description: 222 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 M373W (Browse shelf(Opens below))	Available	201002150010

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Includes bibliographical references and index

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