Marketing finance : turning marketing strategies into shareholder value / Keith Ward

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Material type: Text

TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 349 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 W372M (Browse shelf(Opens below))	Available	200505140055

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