The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002Description: 230 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.1265 M322N (Browse shelf(Opens below))	Available	200310290040

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Includes bibliographical references and index

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