Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2010Description: 224 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.15 C427B (Browse shelf(Opens below))	Available	201102030035

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Includes bibliographical references and index

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