How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton

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Material type: Text

TextSeries: If you're so brilliantPublication details: London : Kogan Page, 2002Description: 180 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 C438H (Browse shelf(Opens below))	Available	200206270125

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Includes index

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