Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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Material type: Text

TextSeries: Irwin series in marketing | Marketing and advertising seriesPublication details: Boston, Mass. : Irwin McGraw-Hill, 2001Edition: 6th ed. , international edDescription: 876 p. : ill., mapsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 P473M 2001 (Browse shelf(Opens below))	Available	200702140015

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Includes bibliographical references and indexes

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