BU Library and Learning Space

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 P473C 2002.

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Marketing management : text and cases / Robert J. Dolan by Series: McGraw-Hill/Irwin series in marketing
Edition: International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D642M 2002.

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Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.4 S647M 2003.

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: No items available.

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L435A 2005.

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Strategic marketing / David W. Cravens, Nigel F. Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 C728S 2003.

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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 D893B 2002.

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Marketing / Roger A. Kerin ... [et al.] by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M374 2003.

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 P477B 2002.

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Contemporary advertising / William F. Arens by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw Hill Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 A736C 2002.

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Principles of advertising & IMC / Tom Duncan by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D862P 2005.

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Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 P447M 2002.

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 H347M 2006.

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L435A 2002.

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Retailing management / Michael Levy, Barton A. Weitz by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 L489R 2001.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2004.

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 P477B 2005.

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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E893M 2001.

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Retailing management / Michael Levy, Barton A. Weitz by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 L489R 2004.

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Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 B442A 2001, ...

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