000 | 00837nam0a22002650a04500 | ||
---|---|---|---|
001 | 000062438 | ||
005 | 20250518073954.0 | ||
008 | s1998 enk 0000 000 0 eng d | ||
020 | _a0749427043 | ||
035 | _a2001063279 | ||
050 | 4 |
_aHF5415.123 _bY324C 1998 |
|
100 | 1 |
_aYadin, Daniel L. _936846 |
|
245 | 1 | 0 | _aCreative marketing communications : a guide to planning, skills and techniques |
250 | _a2nd ed. | ||
260 |
_aLondon : _bKogan Page, _c1998 |
||
300 | _a277 p. | ||
650 | 0 |
_aCommunication in marketing _97458 |
|
650 | 4 |
_aPUBLIC RELATIONS _91116 |
|
650 | 0 |
_aAdvertising _9927 |
|
650 | 4 |
_aAdvertising copy. _94048 |
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990 |
_aA47008 _bFeb 18 2005 10:32AM |
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991 | 0 | 0 | _a0303 |
997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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942 |
_2lcc _cBK |
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999 |
_c154228 _d154228 |