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005 20250517160237.0
008 s2000 xxu 0000 000 0 eng d
020 _a003021114X
035 _a2001072344
050 4 _aHF5837
_bP373A 2000
100 1 _aParente, Donald
_942859
245 1 0 _aAdvertising campaign strategy :
_ba guide to marketing communication plans
250 _a2nd ed.
260 _aFort Worth, Tex. :
_bDryden Press,
_c2000
300 _a371 p.
650 4 _aADVERTISING CAMPAIGNS
_912341
650 0 _aCommunication in marketing
_97458
650 4 _aMARKETING RESEARCH
_95148
990 _aA37125
_bNov 26 2004 7:33PM
991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c158474
_d158474