000 00754nam0a22002290a04500
001 000083171
005 20250302040858.0
008 s1998 xxu 000 0 eng d
035 _a2001084405
050 4 _aHF6161 .M5
_bS384M
100 1 _aSchulberg, Jay
_951375
245 1 4 _aThe milk mustache book : a behind-the-scenes look at America's favorite advertising campaign
260 _aNew York, N.Y. :
_bBallantine,
_c1998
300 _a153
650 4 _aADVERTISING
_xMILK
_951376
650 4 _aMILK TRADE
_xUNITED STATES
_951377
700 1 _aHogya, Bernie
_951378
700 1 _aTaibi, Sal
_951379
991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c164236
_d164236