| 000 | 00834nam0a22002410a04500 | ||
|---|---|---|---|
| 001 | 000109210 | ||
| 005 | 20250302050427.0 | ||
| 008 | s2002 xxu fnx000 000 0neng d | ||
| 020 | _a0071123318 | ||
| 035 | _a2002004116 | ||
| 050 | 4 |
_aHF5415.13 _bD862I 2002 |
|
| 100 | 1 |
_aDuncan, Thomas R. _976130 |
|
| 245 | 1 | 0 |
_aIMC : _busing advertising and promotion to build brands / _cTom Duncan |
| 250 | _aInternational ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2002 |
||
| 300 |
_a783 p. : _bill. (chiefly col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMARKETING _xMANAGEMENT _947305 |
|
| 990 |
_aA33069 _bJan 7 2006 9:47AM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c193440 _d193440 |
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