000 | 00845nam0a22002530a04500 | ||
---|---|---|---|
001 | 000114701 | ||
005 | 20250302051749.0 | ||
008 | s2002 xxu fnx000 000 0neng d | ||
020 | _a0844215635 | ||
035 | _a2003003215 | ||
050 | 4 |
_aHF5826.5 _bS577A 2002 |
|
100 | 1 |
_aSissors, Jack Zanville _d1919-2004 _981844 |
|
245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors and Roger B. Baron |
250 | _a6th ed. | ||
260 |
_aChicago, Ill. : _bMcGraw-Hill, _cc2002 |
||
300 |
_a445 p. : _bill. |
||
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aADVERTISING MEDIA PLANNING _925321 |
|
700 | 1 |
_aBaron, Roger B. _981845 |
|
990 |
_aA33069 _bJul 27 2005 10:41AM |
||
991 | 0 | 0 | _a0303 |
997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c197520 _d197520 |