| 000 | 01039nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000117158 | ||
| 005 | 20250302052500.0 | ||
| 008 | s2003 xxu fnx000 000 0neng d | ||
| 020 | _a0130996114 | ||
| 035 | _a2003005696 | ||
| 050 | 4 |
_aTX911.3 .M3 _bK674M 2003 |
|
| 100 | 1 |
_aKotler, Philip. _96255 |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003 |
||
| 300 |
_a893 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aHOSPITALITY INDUSTRY _xMARKETING _919755 |
|
| 650 | 0 |
_aTOURISM _xMARKETING _911815 |
|
| 700 | 1 |
_aBowen, John T. _d1948- _984923 |
|
| 700 | 1 |
_aMakens, James C. _913962 |
|
| 990 |
_aA33069 _bMar 11 2004 10:15AM |
||
| 991 | 0 | 0 | _a0501 |
| 997 |
_b01 _cการท่องเที่ยว การโรงแรม การจัดการภัตตาคาร ธุรกิจสายการบิน |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c199727 _d199727 |
||