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| 008 | s2001 xxu fnx000 000 0neng d | ||
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_aHF5823 _bB442A 2001 |
|
| 100 | 1 |
_aBelch, George Edward _947275 |
|
| 245 | 1 | 0 |
_aAdvrtising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2001 |
||
| 300 |
_a795 p. : _bcol. ill. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 650 | 0 |
_aSALES PROMOTION _91815 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 700 | 1 |
_aBelch, Michael A. _947276 |
|
| 949 |
_b200312130159 _p1650.00 _nBUR _rSID01 RONO20030330 ORDNO1 _t10 _c10 _lB _hHF5823 _j0 _iB442A 2001 |
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_aA36070 _bMay 20 2005 2:31PM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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