| 000 | 01077nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000127194 | ||
| 005 | 20250302054928.0 | ||
| 008 | s2004 enk fnx000 000 0neng d | ||
| 020 | _a0415322243 | ||
| 035 | _a2004006308 | ||
| 050 | 4 |
_aHF5822 _bO832P |
|
| 100 | 1 |
_aO'Shaughnessy, John _995550 |
|
| 245 | 1 | 0 |
_aPersuasion in advertising / _cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| 260 |
_aLondon : _bRoutledge, _c2004 |
||
| 300 |
_a220 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _xPSYCHOLOGICAL ASPECTS _928274 |
|
| 650 | 0 |
_aPERSUATION (PSYCHOLOGY) _995551 |
|
| 700 | 1 |
_aO'Shaughnessy, Nicholas Jackson _995552 |
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| 949 |
_b200406250301 _p1425.00 _nBUR _rSID02 RONO20040357 ORDNO5 _t10 _c10 _lB _hHF5822 _j0 _iO832P |
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_b200409100071 _p1425.00 _nBUR _rSID02 RONO20040357 ORDNO5 _t10 _c10 _lB _hHF5822 _j0 _iO832P |
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| 990 |
_aA37125 _bSep 17 2004 12:46PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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_c206989 _d206989 |
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