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| 005 | 20250518073956.0 | ||
| 008 | s2002 xxu fnx000 000 0neng d | ||
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| 050 | 4 |
_aHF5821 _bA736C 2002 |
|
| 100 | 1 |
_aArens, William F. _913229 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw Hill Irwin, _cc2002 |
||
| 300 |
_a614 p. : _bill. (some col.) + _e1 CD-ROM |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 500 | _aTitle on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 949 |
_b200501070043 _p1500.00 _nBUR _rSID01 RONO20040970 ORDNO57 _t10 _c10 _lB _hHF5821 _j0 _iA736C 2002 |
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| 990 |
_aA36070 _bMay 20 2005 2:32PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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