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050 | 4 |
_aHF5411 _bR473 |
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245 | 0 | 0 |
_aRethinking marketing : _bdeveloping a new understanding of markets / _cedited by Hakan Hakansson, Debbie Harrison, Alexandra Waluszewski |
260 |
_aChichester : _bWiley, _cc2004 |
||
300 |
_a281 p. : _bill. |
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500 | _a"This book is the result of the seminar that was held in May 2003 in Oslo." | ||
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aMARKETING _vCONGRESSES _9104385 |
|
700 | 1 |
_aHakansson, Hakan, _eed. _9104386 |
|
700 | 1 |
_aHarrison, Debbie, _eed. _9104387 |
|
700 | 1 |
_aWaluszewski, Alexandra, _eed. _9104388 |
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990 |
_aA37125 _bMay 17 2005 9:27AM |
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991 | 0 | 0 | _a0202 |
997 |
_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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_c213176 _d213176 |