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_aCorporate cultures and global brands / _cedited by Albrecht Rothacher |
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_aHackensack, N.J. : _bWorld Scientific, _cc2004 |
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| 300 | _a269 p. | ||
| 500 | _a"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements | ||
| 504 | _aIncludes bibliographical references | ||
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_aBRAND NAME PRODUCTS _xMANAGEMENT _vCONGRESSES _9110349 |
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_aBRAND NAME PRODUCTS _xMARKETING _vCONGRESSES _9110350 |
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_aCORPORATE CULTURE _vCONGRESSES _9110351 |
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_aCORPORATE IMAGE _vCONGRESSES _9110352 |
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_aCOMPETITION, INTERNATIONAL _vCONGRESSES _9110353 |
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_aRothacher, Albrecht, _eed. _9110354 |
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_aA47077 _bMay 2 2006 3:55PM |
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_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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