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_aJaffe, Joseph _9112157 |
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| 245 | 1 | 0 |
_aLife after the 30-second spot : _benergize your brand with a bold mix of alternatives to traditional advertising / _cJoseph Jaffe |
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_aHoboken, N.J. : _bAn Adweek Book, _cc2005 |
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| 300 |
_a284 p. : _bill. |
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| 500 | _aIncludes index | ||
| 650 | 0 |
_aADVERTISING _xPSYCHOLOGICAL ASPECTS _928274 |
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_aCUSTOMER RELATIONS _911640 |
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_aTARGET MARKETING _939509 |
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_aADVERTISING _xTECHNOLOGICAL INNOVATIONS _9112158 |
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_aINTERACTIVE MARKETING _976044 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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