| 000 | 01176nam0a22003130a04500 | ||
|---|---|---|---|
| 001 | 000144434 | ||
| 005 | 20250517160238.0 | ||
| 008 | s2005 enk fnx000 000 0neng d | ||
| 020 | _a9780199274895 | ||
| 035 | _a2007000469 | ||
| 050 | 4 |
_aHF5438.5 _bP472S 2005 |
|
| 100 | 1 |
_aPercy, Larry _943481 |
|
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, Richard Elliott |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bOxford Univ. Press, _cc2005 |
||
| 300 |
_a335 p. : _bill. (some col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aSALES PROMOTION _91815 |
|
| 650 | 0 |
_aADVERTISING _xMANAGEMENT _919484 |
|
| 650 | 0 |
_aSTRATEGIC PLANNING _95803 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 700 | 1 |
_aElliott, Richard _9114908 |
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| 949 |
_b200702010016 _p1130.00 _nBUK _rSID02 RONO20061000 ORDNO1 _t10 _c10 _lB _hHF5438.5 _j0 _iP472S 2005 |
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_b200702010017 _p1130.00 _nBUK _rSID02 RONO20061000 ORDNO1 _t10 _c10 _lB _hHF5438.5 _j0 _iP472S 2005 |
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| 990 |
_aA39016 _bFeb 3 2007 9:03AM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK |
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