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| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a1887229183 | ||
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| 050 | 4 |
_aHF5813 .U6 _bA383 2004 |
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| 245 | 0 | 0 |
_aAdvertising & the business of brands : _ban introduction to careers & concepts in advertising & marketing / _cby Bruce Bendinger ... [et al.] |
| 246 | 3 |
_aAdvertising and the business of brands : _ban introduction to careers & concepts in advertising & marketing |
|
| 250 | _a2nd (21st century) ed. | ||
| 260 |
_aChicago, Ill. : _bCopy Workshop, _cc2004 |
||
| 300 |
_a622 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _zUNITED STATES _984576 |
|
| 650 | 0 |
_aMARKETING _zUNITED STATES _981395 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _zUNITED STATES _9115966 |
|
| 650 | 0 |
_aADVERTISING _xVOCATIONAL GUIDANCE _zUNITED STATES _9115967 |
|
| 650 | 0 |
_aMARKETING _xVOCATIONAL GUIDANCE _zUNITED STATES _9115968 |
|
| 700 | 1 |
_aBendinger, Bruce _926211 |
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_aA40064 _bJun 30 2007 3:47PM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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