| 000 | 01598nam0a22003250a04500 | ||
|---|---|---|---|
| 001 | 000145918 | ||
| 005 | 20250518073956.0 | ||
| 008 | s2007 xxu fnx000 000 0neng d | ||
| 020 | _a9780071105897 | ||
| 035 | _a2007002006 | ||
| 050 | 4 |
_aHF5823 _bB442A 2007 |
|
| 100 | 1 |
_aBelch, George E. _968040 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a7th ed. , McGraw-Hill international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2007 |
||
| 300 |
_a820 p. : _bill. (chiefly col.) |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 650 | 0 |
_aSALES PROMOTION _91815 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 700 | 1 |
_aBelch, Michael A. _947276 |
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_aA47077 _bSep 16 2008 9:30AM |
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| 991 | 0 | 0 | _a0202 |
| 997 |
_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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