| 000 | 01073nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000149341 | ||
| 005 | 20250518073957.0 | ||
| 008 | s2006 xxu fnx000 000 0neng d | ||
| 020 | _a9780071115377 | ||
| 035 | _a2008000457 | ||
| 050 | 4 |
_aHF 5821 _bA736C 2006 |
|
| 100 | 1 |
_aArens, William F. _913229 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a10th ed. , McGraw-Hill international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006 |
||
| 300 |
_a614 p. : _bill. (chiefly col.) |
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| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 949 |
_b200801250037 _p1500.00 _nBUR _rSID01 RONO20080041 ORDNO5 _t10 _c10 _lB _hHF 5821 _j0 _iA736C 2006 |
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| 990 |
_aA40064 _bAug 3 2011 2:41PM |
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| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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_c225203 _d225203 |
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