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| 008 | s2005 xxu fnx000 000 0neng d | ||
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_aHD69 .B7 _bR623L 2005 |
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| 100 | 1 |
_aRoberts, Kevin _d1949- _9122965 |
|
| 245 | 1 | 0 |
_aLovemarks : _bthe future beyond brands / _cKevin Roberts ; foreword by A.G. Lafley |
| 250 | _a2nd ed. , expanded ed. | ||
| 260 |
_aNew York, N.Y. : _bPowerHouse, _c2005 |
||
| 300 |
_a245 p. : _bill. (chiefly col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRANDING (MARKETING) _912857 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xFORECASTING _953152 |
|
| 650 | 0 |
_aADVERTISING _xBRAND NAME PRODUCTS _924793 |
|
| 650 | 0 | _aTRADEMARKS | |
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_aA37125 _bJul 2 2008 11:37AM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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