| 000 | 01181nam0a22002890a04500 | ||
|---|---|---|---|
| 001 | 000152796 | ||
| 005 | 20250302065801.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9780787998301 | ||
| 035 | _a2009000489 | ||
| 050 | 4 |
_aHD59.2 _bH372T |
|
| 100 | 1 |
_aHatch, Mary Jo _9125281 |
|
| 245 | 1 | 0 |
_aTaking brand initiative : _bhow companies can align strategy, culture, and identity through corporate branding / _cMary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _cc2008 |
||
| 300 |
_a266 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCORPORATE IMAGE _914805 |
|
| 650 | 0 |
_aCORPORATE CULTURE _910644 |
|
| 650 | 0 |
_aBRANDING (MARKETING) _912857 |
|
| 700 | 1 |
_aSchultz, Majken _9125282 |
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_b200903190001 _p877.00 _nBUK _rSID02 RONO20090139 ORDNO2 _t10 _c10 _lB _hHD59.2 _j0 _iH372T |
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| 990 |
_aA47060 _bMar 26 2009 3:56PM |
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| 991 | 0 | 0 | _a0303 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK |
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