| 000 | 00944nam0a22002530a04500 | ||
|---|---|---|---|
| 001 | 000157458 | ||
| 005 | 20250302071239.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9780230606227 | ||
| 035 | _a2010001965 | ||
| 050 | 4 |
_aHD 69 .B7 _bH644G |
|
| 100 | 1 |
_aHollis, Nigel _9131392 |
|
| 245 | 1 | 4 |
_aThe global brand : _bhow to create and develop lasting brand value in the world market / _cNigel Hollis |
| 260 |
_aNew York, N.Y. : _bPalgrave Macmillan, _c2008 |
||
| 300 |
_a254 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _911817 |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
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_b201006210007 _p1162.00 _nBUR _rSID02 RONO20100457 ORDNO5 _t10 _c10 _lB _hHD 69 .B7 _j0 _iH644G |
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| 990 |
_aA47077 _bJun 20 2011 3:54PM |
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| 991 | 0 | 0 | _a0303 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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_c232972 _d232972 |
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