| 000 | 01494nam0a22003610a04500 | ||
|---|---|---|---|
| 001 | 000158710 | ||
| 005 | 20250302071731.0 | ||
| 008 | s2001 xxu fnx000 000 0neng d | ||
| 020 | _a9780333930984 | ||
| 035 | _a2010003649 | ||
| 050 | 4 |
_aHD 9666.5 _bB726 |
|
| 245 | 0 | 0 |
_aBrand medicine : _bthe role of branding in the pharmaceutical industry / _cedited by Tom Blackett and Rebecca Robins |
| 260 |
_aNew York, N.Y. : _bPalgrave Macmillan, _c2001 |
||
| 300 |
_a308 p. : _bill. (some col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aPharmaceutical industry _zUnited States _9133357 |
|
| 650 | 0 |
_aDrugs _zUnited States _xMarketing _9133358 |
|
| 650 | 0 |
_aBranding (Marketing) _zUnited States _9133359 |
|
| 650 | 0 |
_aBrand choice _zUnited States _9133360 |
|
| 650 | 0 |
_aBrand name products _zUnited States _9115966 |
|
| 650 | 0 |
_aDrug industry _zUnited States _9133361 |
|
| 650 | 0 |
_aAdvertising _zUnited States _984576 |
|
| 650 | 0 |
_aConsumer satisfaction _zUnited States _9105885 |
|
| 650 | 0 |
_aDrug labeling _zUnited States _9133362 |
|
| 650 | 0 |
_aDrug packaging _zUnited States _9133363 |
|
| 700 | 1 |
_aBlackett, Tom, _eed. _9133364 |
|
| 700 | 1 |
_aRobins, Rebecca, _eed. _9133365 |
|
| 949 |
_b201010250022 _p2110.00 _nBUK _rSID02 RONO20100583 ORDNO6 _t10 _c10 _lB _hHD 9666.5 _j0 _iB726 |
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| 990 |
_aA47077 _bJan 20 2011 11:14AM |
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| 991 | 0 | 0 | _a0303 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c234186 _d234186 |
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