| 000 | 01104nam0a22003010a04500 | ||
|---|---|---|---|
| 001 | 000158928 | ||
| 005 | 20250302071824.0 | ||
| 008 | s2009 xxu fnx000 000 0neng d | ||
| 020 | _a9780765617910 | ||
| 035 | _a2010003934 | ||
| 050 | 4 |
_aHF 5415.1255 _bF726S |
|
| 100 | 1 |
_aFranzen, Giep _9133733 |
|
| 245 | 1 | 4 |
_aThe science and art of branding / _cGiep Franzen and Sandra Moriarty |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009 |
||
| 300 |
_a575 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aBrand name products _911817 |
|
| 650 | 0 |
_aConsumer behavior _98257 |
|
| 650 | 0 |
_aSocial values _952740 |
|
| 650 | 0 |
_aBranding (Marketing) _xManagement _vCase studies _9133734 |
|
| 700 | 1 |
_aMoriarty, Sandra Ernst _952208 |
|
| 949 |
_b201011190004 _p2490.00 _nBUR _rSID02 RONO20100731 ORDNO37 _t10 _c10 _lB _hHF 5415.1255 _j0 _iF726S |
||
| 990 |
_aA37125 _bFeb 25 2011 10:42AM |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c234403 _d234403 |
||