000 00755nam a2200241 a 4500
001 000290743
005 20250302072235.0
008 140508s2012 nyua f 000 0 eng d
020 _a9780814416761
035 _a2014000469
050 4 _aHF5415.1255
_bV562B
100 1 _aVincent, Laurence
_9135435
245 1 0 _aBrand real :
_bhow smart companies live their brand promise and inspire fierce customer loyalty /
_cLaurence Vincent.
260 _aNew York, N.Y. :
_bAMACOM,
_cc2012.
300 _a257 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aBranding (Marketing)
_912857
650 0 _aCustomer loyalty
_921480
990 _aA47060
_b20140526
991 0 0 _a0202
997 _b02
942 _2lcc
_cBK
999 _c236119
_d236119