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001 | 000290743 | ||
005 | 20250302072235.0 | ||
008 | 140508s2012 nyua f 000 0 eng d | ||
020 | _a9780814416761 | ||
035 | _a2014000469 | ||
050 | 4 |
_aHF5415.1255 _bV562B |
|
100 | 1 |
_aVincent, Laurence _9135435 |
|
245 | 1 | 0 |
_aBrand real : _bhow smart companies live their brand promise and inspire fierce customer loyalty / _cLaurence Vincent. |
260 |
_aNew York, N.Y. : _bAMACOM, _cc2012. |
||
300 |
_a257 p. : _bill. |
||
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aBranding (Marketing) _912857 |
|
650 | 0 |
_aCustomer loyalty _921480 |
|
990 |
_aA47060 _b20140526 |
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991 | 0 | 0 | _a0202 |
997 | _b02 | ||
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_2lcc _cBK |
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999 |
_c236119 _d236119 |