| 000 | 00996nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000291856 | ||
| 005 | 20250307074018.0 | ||
| 008 | 080909s2010 maua f b 000 0 eng d | ||
| 020 | _a9781592535170 | ||
| 035 | _a2011001403 | ||
| 050 | 4 |
_aHF5415.1255 _bC376G 2010 |
|
| 100 | 1 |
_aCato, Mac _9136207 |
|
| 245 | 1 | 0 |
_aGo logo! a handbook to the art of global branding : _b12 keys to creating successful global brands / _cMac Cato. |
| 260 |
_aBeverly, Mass. : _bRockport, _c2010. |
||
| 300 |
_a208 p. : _bill. (chiefly col.). |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aConsumer behavior _98257 |
|
| 650 | 0 |
_aIdentity (Psychology) _942020 |
|
| 650 | 0 |
_aEmotions _xSocial aspects _94391 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 650 | 0 |
_aCreative ability in business _919012 |
|
| 946 |
_a74-2 _bNew titles in April 2018 |
||
| 990 |
_aA47060 _b20180430 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c237004 _d237004 |
||