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_aHF 5837 _bS733T |
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_aSteel, Jon _9137363 |
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_aTruth, lies, and advertising : _bthe art of account planning / _cby John Steel. |
| 260 |
_aNew York, N.Y. : _bWiley, _cc1998. |
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| 300 |
_a298 p. : _bill. |
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| 490 | 0 | _aAdweek books | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising campaigns _zUnited States _xPlanning _9137364 |
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| 650 | 0 |
_aAdvertising _zUnited States _984576 |
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_aAdvertising agencies _xCustomer services _zUnited States _9137365 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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