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_aHF 6146 .P78 _bL438B |
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_aLehu, Jean-Marc _9111846 |
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_aBranded entertainment : _bproduct placement & brand strategy in the entertainment business / _cJean-Marc Lehu. |
| 246 | 3 |
_aBranded entertainment : _bproduct placement and brand strategy in the entertainment business |
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| 260 |
_aLondon : _bKogan Page, _cc2009. |
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| 300 |
_a266 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
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_aProduct placement in mass media _9117345 |
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| 650 | 0 |
_aProduct management _912858 |
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