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_aHF 5823 _bA383 2012 |
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_aAdvertising and promotions : _ban integrated brand approach / _cRichard J. Semenik ... [et al.]. |
| 250 | _a6th ed. , international ed. | ||
| 260 |
_aAustralia : _bSouth-Western Cengage Learning, _cc2012. |
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| 300 |
_a710 p. : _bcol. ill. |
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| 504 | _aIncludes bibliographical references and index | ||
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_aAdvertising _9927 |
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_aSemenik, Richard J. _938104 |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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