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_aHF 5415 _bM322M 2012 |
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_aMcDaniel, Carl _911218 |
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_aMarketing essentials / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
| 250 | _a7th ed. , international ed. | ||
| 260 |
_aAustralia : _bSouth-Western Cengage Learning, _cc2012. |
||
| 300 |
_a648 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aBusiness education _920720 |
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| 700 | 0 |
_aLamb, Charles W. _9137562 |
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_aHair, Joseph F. _911217 |
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_b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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