000 01266nam0a22003130a04500
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008 140523s2014 xxu fnx000 000 0neng d
020 _a9780133115390
035 _a2013002647
050 4 _aHD 69 .B7
_bB682M
100 0 _aBoudreaux, Chris
_9143591
245 1 4 _aThe most powerful brand on earth :
_bhow to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media /
_cChris Boudreaux and Susan F. Emerick.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2014.
300 _a215 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aBusiness names
_915348
650 0 _aEmployee empowerment
_947029
650 0 _aSocial media
_9134670
650 0 _aOrganizational effectiveness
_94727
650 0 _aIndustrial management
650 0 _aBusiness communication
_9166353
700 0 _aEmerick, Susan F.
_9143592
949 _b201310250020
_p857.00
_nBUR
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991 0 0 _a0303
997 _b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c243104
_d243104