000 00815nam a2200241 a 4500
001 000299459
005 20250302074418.0
008 120404s2012 nju f b 001 0 eng d
020 _a9781118167465
050 4 _aHM742
_bP768S
100 1 _aProulx, Mike.
_9144533
245 1 0 _aSocial TV :
_bhow marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
_cMike Proulx, Stacey Shepatin.
260 _aHoboken, N.J. :
_bWiley,
_cc2012.
300 _a272 p.
504 _aIncludes bibliographical references and index.
650 0 _aTelevision programs
_xInternet marketing
_9144534
650 0 _aOnline social networks
_9129267
700 1 _aShepatin, Stacey.
_9144535
990 _aA47060
_b20150204
991 0 0 _a0202
997 _b02
942 _2lcc
_cBK
999 _c244050
_d244050