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_aHF5438.5 _bM844P 2014 |
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_aMullin, Roddy. _9123803 |
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_aPromotional marketing : _bhow to create, implement and integrate campaigns that really work / _cRoddy Mullin. |
| 250 | _a6th ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2014. |
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| 300 | _axxi, 265 p. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aSales promotion. _91815 |
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| 650 | 0 | _aMarketing. | |
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