| 000 | 00712nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 000302201 | ||
| 005 | 20250302074909.0 | ||
| 008 | 130628s2014 nyu f b 001 0 eng d | ||
| 020 | _a9781137278845 | ||
| 050 | 4 |
_aHF5415.1255 _bM324P 2014 |
|
| 100 | 1 |
_aMcKee, Steve, _d1963- _9146558 |
|
| 245 | 1 | 0 |
_aPower branding : _bleveraging the success of the world's best brands / _cSteve McKee. |
| 260 |
_aNew York, N.Y. : _bPalgrave Macmillan, _c2014. |
||
| 300 | _a246 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aBrand name products. _911817 |
|
| 990 |
_aA47060 _b20150428 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c245628 _d245628 |
||