| 000 | 00781nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 000302308 | ||
| 005 | 20250302074923.0 | ||
| 008 | 141025s2014 xxk f b 001 0 eng d | ||
| 020 | _a9781137351814 | ||
| 050 | 4 |
_aHD69.B7 _bS556B 2014 |
|
| 100 | 1 |
_aSimpson, Anna _9146651 |
|
| 245 | 1 | 4 |
_aThe brand strategist's guide to desire : _bhow to give consumers what they actually want / _cAnna Simpson. |
| 260 |
_aBasingstoke : _bPalgrave Macmillan, _c2014. |
||
| 300 | _a190 p. | ||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aConsumer satisfaction. _97496 |
|
| 650 | 0 |
_aSocial responsibility of business. _935932 |
|
| 990 |
_aA54083 _b20150525 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c245716 _d245716 |
||