| 000 | 00892nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 000302486 | ||
| 005 | 20250302074945.0 | ||
| 008 | 130819s2014 caua f b 001 0 eng d | ||
| 020 | _a9781118555835 | ||
| 050 | 0 |
_aHD62.6 _bL342B 2014 |
|
| 100 | 1 |
_aLaidler-Kylander, Nathalie. _9115477 |
|
| 245 | 1 | 4 |
_aThe brand IDEA : _bmanaging nonprofit brands with integrity, democracy, and affinity / _cNathalie Laidler-Kylander and Julia Shepard Stenzel. |
| 250 | _aFirst ed. | ||
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _c2014. |
||
| 300 |
_a214 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aNonprofit organizations _xManagement. _950879 |
|
| 650 | 0 |
_aNonprofit organizations _xMarketing. _986805 |
|
| 700 | 1 |
_aStenzel, Julia Shepard, _d1964- _9146808 |
|
| 990 |
_aA54083 _b20150817 |
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| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c245846 _d245846 |
||