| 000 | 01122nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000310124 | ||
| 005 | 20250302075359.0 | ||
| 008 | 160630s2015 txua f b 001 0 eng d | ||
| 020 | _a9780292772540 | ||
| 050 | 4 |
_aHF5415.15 _bS267S 2015 |
|
| 100 | 1 |
_aSanto, Avi, _eauthor _9148594 |
|
| 245 | 1 | 0 |
_aSelling the Silver Bullet : _bthe Lone Ranger and transmedia brand licensing / _cAvi Santo. |
| 250 | _aFirst edition | ||
| 264 | 1 |
_aAustin : _bUniversity of Texas Press, _c2015 |
|
| 300 |
_ax, 319 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 1 | _aTexas film and media studies series | |
| 504 | _aIncludes bibliographical references and index | ||
| 600 | 0 | 0 |
_aLone Ranger (Fictitious character) _9148595 |
| 650 | 0 |
_aProduct management _912858 |
|
| 650 | 0 |
_aLicense agreements _9148596 |
|
| 650 | 0 |
_aCharacter merchandising _9113635 |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 946 |
_a89-2 _bNew titles in January 2017 |
||
| 990 |
_aA54083 _b20170123 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c247281 _d247281 |
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