| 000 | 01083nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000310319 | ||
| 005 | 20250302075429.0 | ||
| 008 | 160723s2014 enka f b 001 0 eng d | ||
| 020 | _a9781292020037 | ||
| 050 | 4 |
_aTX911.3.M3 _bK674M 2014 |
|
| 100 | 1 |
_aKotler, Philip, _eauthor _96255 |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip R. Kotler, John T. Bowen, James Makens. |
| 250 | _aSixth edition. | ||
| 250 | _aPearson new international edition | ||
| 264 | 4 |
_aHarlow : _bPearson, _c©2014 |
|
| 300 |
_a630 pages : _bcolor illustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. _919755 |
|
| 650 | 0 |
_aTourism _xMarketing. _911815 |
|
| 700 | 1 |
_aBowen, John T., _eauthor _9148816 |
|
| 700 | 1 |
_aMakens, James C., _eauthor _913962 |
|
| 946 |
_a78-2 _bNew titles in December 2017 |
||
| 990 |
_aA47060 _b20171212 |
||
| 991 | 0 | 0 | _a0501 |
| 997 | _bthr | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c247400 _d247400 |
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