| 000 | 01097nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000310563 | ||
| 003 | Th-BaBU | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 005 | 20250302075507.0 | ||
| 008 | 150904s2015 nju ob 001 0 eng d | ||
| 020 | _a9781119100256 | ||
| 050 | 4 |
_aHF5415.332.M56 _bB685R 2015 |
|
| 100 | 1 |
_aBowman, Jeffrey L., _eauthor _9149089 |
|
| 245 | 1 | 0 |
_aReframe the marketplace : _bthe total market approach to reaching the new majority / _cJeffrey L. Bowman with Jeremy Katz. |
| 264 | 1 |
_aHoboken, N.J. : _bWiley, _c©2015 |
|
| 300 | _axii, 180 pages. | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMinority consumers _9104289 |
|
| 650 | 0 |
_aMarketing _vCross-cultural studies _9149090 |
|
| 700 | 1 |
_aKatz, Jeremy, _eauthor _9149091 |
|
| 990 |
_aA33069 _b20220921 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c247534 _d247534 |
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