000 00821nam a2200277 a 4500
001 000310610
003 Th-BaBU
040 _aTh-BaBU
_cTh-BaBU
005 20250302075516.0
008 160818s2014 flua f bi 0 0 0 eng d
020 _a9781482203608
050 4 _aHF5415.153
_bG372C 2014
100 1 _aGarcia, Rosanna
_9149156
245 1 0 _aCreating and marketing new products and services /
_cRosanna Garcia.
260 0 _aBoca Raton :
_bCRC Press,
_cc2014.
300 _a412 p :
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aNew products.
_917790
650 0 _aMarketing research.
_95148
650 0 _aProduct design.
_9126456
946 _a49-2
_bNew titles in November 2020
990 _aA33069
_b20201104
991 0 0 _a0202
997 _bmar
942 _2lcc
_cBK
999 _c247580
_d247580