| 000 | 00963nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 000310746 | ||
| 005 | 20250302075545.0 | ||
| 008 | 100624s2011 njua f b 001 0 eng d | ||
| 020 | _a9780470423479 | ||
| 050 | 4 |
_aHF5415.5 _bP466M 2011 |
|
| 100 | 1 |
_aPeppers, Don. _9116390 |
|
| 245 | 1 | 0 |
_aManaging customer relationships : _ba strategic framework / _cDon Peppers, Martha Rogers. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _cc2011. |
||
| 300 |
_a512 p. : _bill. |
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| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aCustomer relations _xManagement. _945349 |
|
| 650 | 0 |
_aConsumers' preferences. _933078 |
|
| 650 | 0 |
_aRelationship marketing. _941568 |
|
| 650 | 0 |
_aInformation storage and retrieval systems _xMarketing. _963250 |
|
| 700 | 1 |
_aRogers, Martha, _d1952- _9149353 |
|
| 946 |
_a88-2 _bNew titles in February 2017 |
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| 990 |
_aA47060 _b20170220 |
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| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c247712 _d247712 |
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