| 000 | 01128nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000311424 | ||
| 003 | Th-BaBU | ||
| 005 | 20250517160239.0 | ||
| 008 | 160916s2016 enka f b 001 0 eng d | ||
| 020 | _a9780749473402 | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 050 | 4 |
_aHF5415.123 _bS647M 2016 |
|
| 100 | 1 |
_aSmith, Paul Russell, _eauthor _9150119 |
|
| 245 | 1 | 0 |
_aMarketing communications : _boffline and online integration, engagement and analytics / _cP.R. Smith and Ze Zook. |
| 250 | _aSixth edition | ||
| 264 | 1 |
_aLondon _bKoganPage, _c©2016 |
|
| 300 |
_axxii, 578 pages : _bcolor illustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 650 | 0 |
_aAdvertising campaigns _912341 |
|
| 700 | 1 |
_aZook, Ze, _eauthor _9150120 |
|
| 942 |
_2lcc _cBK |
||
| 990 |
_aA37125 _b20220615 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 999 |
_c248171 _d248171 |
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