| 000 | 01144nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000312311 | ||
| 005 | 20250302075950.0 | ||
| 008 | 161227s2016 njua f b 001 0 eng d | ||
| 020 | _a9781119308065 | ||
| 050 | 4 |
_aHF5415.1255 _bP374B 2016 |
|
| 100 | 1 |
_aPark, Whan C., _eauthor. _9151088 |
|
| 245 | 1 | 0 |
_aBrand admiration : _bbuilding a business people love / _cC. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss. |
| 264 | 4 |
_aHoboken, N.J. : _bWiley _c©2016 |
|
| 300 |
_avi, 288 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aStrategic planning _95803 |
|
| 650 | 0 |
_aDecision making _910183 |
|
| 700 | 1 |
_aMacInnis, Deborah J., _eauthor. _996587 |
|
| 700 | 1 |
_aEisingerich, A. B. _q(Andreas B.) _eauthor. _9151089 |
|
| 700 | 1 |
_aWeiss, Allen, _eforeword _9151090 |
|
| 946 |
_a82-2 _bNew titles in August 2017 |
||
| 990 |
_aA47060 _b20170824 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c248787 _d248787 |
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