| 000 | 00878nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 000312320 | ||
| 005 | 20250302075953.0 | ||
| 008 | 161227s2015 enka f b 001 0 eng d | ||
| 020 | _a9780749473990 | ||
| 050 | 4 |
_aHF5825 _bM374P 2015 |
|
| 100 | 1 |
_aMaslen, Andy, _eauthor. _9119062 |
|
| 245 | 1 | 0 |
_aPersuasive copywriting : _busing psychology to influence, engage and sell / _cAndy Maslen. |
| 264 | 1 |
_aLondon : _bKogan Page, _c2015. |
|
| 300 |
_axxv, 226 pages : _billustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising copy. _94048 |
|
| 650 | 0 |
_aPersuasion (Psychology) _913879 |
|
| 946 |
_a82-2 _bNew titles in August 2017 |
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| 990 |
_aA47060 _b20170824 |
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| 991 | 0 | 0 | _a0303 |
| 997 | _badv | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c248794 _d248794 |
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